Go2Joy is a hotel booking service for local demand. Unlike OTA for travelers such as agoda, Go2Joy provides ‘Hourly’ and ‘Overnight (12 hours)’ bookings in addition to ‘Days’ booking. There are 18K 1~2 star hotels in Vietnam of which their main customers are local residence, rather than inbound travelers. And there are 34 mil. 20’s~30’s in Vietnam who are the main customers of the local hotels. But, there was no service to connect the local hotel users with the hotels. So, we developed Go2Joy.